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Performance marketing agency

More leads and sales from Google Ads and Meta ads.

Web Zodiac is a performance marketing agency. We plan, run and improve your Google Ads and Meta ads, and we set up conversion tracking properly first, so you can see exactly what every campaign returns.

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Tracking set up firstGoogle + Meta in one teamEasy-to-read monthly reports
24,000+
purchases from Meta ads
$200K+
tracked revenue from Meta ads
1,300+
conversions from Google Ads

Anonymized client accounts. Figures rounded down and converted to USD at approximate rates.

Services

Everything you need to grow with paid ads

Four service areas, one team, measured on leads and sales.

How we work

From audit to scale in four steps

A simple process, so you always know what is happening with your budget.

1

Audit

We review your ad accounts, tracking and landing pages, and show where money is being lost.

2

Fix tracking

GA4, Tag Manager, enhanced conversions and the Meta Conversions API, set up so the data can be trusted.

3

Launch and test

Campaigns, creative and landing pages tested against each other until the winners are clear.

4

Scale what works

Budget moves to what brings leads and sales, with a clear report every month.

Proof

Real accounts. Real numbers.

Results from client ad accounts we manage. Client names are kept private.

24,000+purchases from Meta ads
~2xaverage return on Meta ad spend
65,000+clicks from Google Ads
1,300+Google Ads conversions

Anonymized client accounts. Figures rounded down and converted to USD at approximate rates.

Google Ads campaigns table showing cost, conversions, conversion rate, cost per conversion, impressions, clicks and CTR for seven campaigns
Google Ads, travel client: 7 lead campaigns, all-time. 7.5% to 13.2% conversion rate at ₹43 to ₹93 per conversion.
Google Ads campaigns table showing clicks, conversion rate, conversions, average CPC and cost per conversion for three campaigns
Google Ads, lead generation client: 3 search campaigns. 7.5% to 18.6% conversion rate.

Screenshots from Google Ads accounts we managed. Client and campaign names are cropped out; numbers are unedited.

Case studies

Case studies

Real results from client accounts. Client names are kept private.

All results →
Meta adsOnline sales

24,000+ purchases from Meta ads in about 11 weeks

24,000+purchases
$200K+tracked revenue
~2xreturn on ad spend

Facebook and Instagram campaigns built around purchase tracking and steady creative testing. The best campaign alone brought 3,000+ purchases at more than 3x return on ad spend.

Google AdsLead generation

1,300+ conversions from about $3,000 of spend

65,000+clicks
1,300+conversions
~$3Kad spend

A lean Google Ads account structured around high-intent searches and accurate conversion tracking. In another account we generated 750+ conversions at under $1.50 each.

Google AdsEcommerce

Higher return and more sales for a mid-sized online store

+20%ROI in the first 3 months
+30%total sales

The store wanted a better return on ad spend while scaling sales. Advanced targeting, keyword refinement and continuous optimisation lifted ROI by 20% in three months and total sales by 30%.

Google AdsLocal services

50% more qualified leads for a local service business

+50%qualified leads in 2 months
Lowercost per lead

Geo-targeted campaigns, advanced bidding and ad copy optimisation brought 50% more qualified leads within the first two months, while lowering the cost per lead.

Google Search adsRetail

Cost per lead down 20%, leads up 40%

−20%cost per lead in 2 months
+40%lead volume

Targeted keyword optimisation and strategic ad placements cut the cost per lead by 20% within two months and increased lead volume by 40%.

Google AdsSaaS / tech startup

50% more clicks in a crowded market

+50%clicks to the website
Moread impressions

Comprehensive keyword research plus Search and Display campaigns raised impressions and drove 50% more clicks, building brand visibility in a competitive space.

Client reviews

What clients say

Feedback from clients of our founder, Rahil Joshi, copied word for word from his Upwork profile. Client names are kept private.

100%Job Success score
67Completed jobs
1,648Hours worked
$100K+Earned on Upwork
★★★★★
“We hired Rahil to audit one of our Google Ads accounts, and he provided a solid, comprehensive audit. He was very responsive, and easy to collaborate with. Would recommend!”
Google Ads account auditVerified Upwork review
★★★★★
“Rahil is great to work with! He's very knowledgeable and excellent at what he does. I would not hesitate to hire him again.”
Semrush setup and consultingVerified Upwork review
★★★★★
“Completed the contract on time with superior insights and communication. Many thanks. Much appreciated.”
SEO auditVerified Upwork review
★★★★★
“Rahil was very quick, and went the extra mile with great reporting for my competitive audit on two CPG brands.”
Competitive auditVerified Upwork review
★★★★★
“Rahil does great work, responds quickly, is efficient, handles deadlines with ease, and does a great job in all things SEO!”
Complete website SEOVerified Upwork review
★★★★★
“Did an excellent job, has a great understanding of content creation and SEO”
Content for a home remodeling companyVerified Upwork review
Why Web Zodiac

Most ad accounts optimise to bad data

When Google and Meta learn from the wrong conversions, they find more of the wrong customers. We fix that first.

Tracking first

We check that leads and sales are recorded correctly before scaling spend.

Search and social together

Google Ads and Meta ads planned as one system, not two silos.

Landing pages included

Better pages lower the cost of every lead you buy.

Simple, jargon-free reports

Leads, sales, cost and return. Nothing to decode.

Industries

Playbooks for your industry

All industries →
B2BHealthcareLawyersHome servicesEcommerceSaaSDentistsReal estateFinancial advisors
About performance marketing

What is a performance marketing agency?

A performance marketing agency runs paid advertising, such as Google Ads, Meta ads and now ChatGPT ads, and is judged on measurable results: leads, sales, cost per acquisition and return on ad spend. Unlike a traditional ad agency, which may be measured on reach or creative awards, a performance-based marketing agency ties every campaign to numbers you can check.

What we do differently

  • Tracking first: we make sure leads and sales are counted correctly before changing budgets.
  • Your numbers, not averages: targets come from your margins and close rates.
  • Every channel compared fairly: Google, Meta and ChatGPT judged on the same tracked results.
  • You own everything: ad accounts, data and pages stay in your name.

Our founder, Rahil Joshi, built the agency on years of search work, which is why our paid accounts are planned around what people actually search for and ask. See our results or start with a free audit.

Questions

Frequently asked

What is a performance marketing agency?

A performance marketing agency runs paid advertising, mainly Google Ads and Meta ads, and is measured on results such as leads, sales and return on ad spend, rather than clicks or impressions.

Should I use Google Ads or Meta ads?

Google Ads reaches people already searching for what you offer. Meta ads reach people before they search, on Facebook, Instagram and WhatsApp. Most businesses do best with both, with budgets set by what each one returns.

What does the free audit include?

A review of your Google Ads and Meta ads accounts, your conversion tracking and the landing pages your ads send people to, with a short list of what to fix first.

How soon will I see results?

Tracking fixes and campaign changes usually show in the data within a few weeks. Ad platforms need conversion data to learn, so we judge performance over a full testing cycle, not single days.

How do I choose a performance marketing agency?

Ask how they measure results, who owns the ad accounts, how they track leads and sales, what you will see each month, and ask for real results in your industry.

How do you measure a marketing agency's performance?

By the business results it agreed to: cost per lead or sale, return on ad spend and the share of leads that become customers, compared with the targets set at the start.

Do you run ChatGPT ads?

Yes. We set up and test ChatGPT ads in OpenAI's Ads Manager with tracking in place, and compare them with Google and Meta on the same numbers.

Guides

Learn from our playbooks

All guides →
Performance marketing

How to improve digital marketing ROI

Break-even ROAS, cutting waste, budget allocation and incrementality.

Google Ads

PPC keyword research, step by step

Intent, match types, negatives and what you can afford to pay per click.

Meta ads

Facebook statistics for marketers

Users, demographics, ad revenue and 2026 benchmarks, all sourced.

Free audit

Find out what your ad spend is really returning

A free review of your Google Ads, Meta ads and tracking. No obligation.

Get my free audit →